What is MSRP?

If you’re shopping for a new vehicle in Lake Havasu City, you might wonder, “What is MSRP? MSRP is an acronym for Manufacturer Suggested Retail Price and is the amount the auto manufacturer recommends dealerships sell the vehicle for. Sometimes it’s called the list price. The manufacturer determines the MSRP based on market data on the vehicle’s popularity, the cost of materials to create it, and more. Learn more about MSRP and the difference between MSRP vs. invoice price with Anderson Auto Group, and contact us when you want the best possible price on a new vehicle!

Things to Know About MSRP

Now that you know the answer to the question, “What is MSRP?” these are some things to know about MSRP so you can feel confident when car shopping around Lake Havasu City!

• A specific model will have the same MSRP across all dealerships because the auto manufacturer sets the price.
• The MSRP won’t be the same for every vehicle the manufacturer makes so SUVs will have a different MSRP than a car or pickup truck.
• Bullhead City drivers can find the MSRP on the car manufacturer’s website or an authorized dealer’s website and can use it to begin negotiating the price.

How is the MSRP Set?

• The MSRP is the vehicle’s base price at its entry-level configuration without any additional amenities or accessories.
• The price will go up as features are added.
• While the manufacturer suggests the MSRP, it’s not necessarily the price the dealership will sell it for. The dealer may raise or lower the vehicle price based on what they paid for it, inventory levels, popularity, and more.

What’s the Difference Between MSRP vs. Invoice Price

Do you differentiate between MSRP vs. invoice price? We explain below.

• Invoice price (or the dealer price) is the amount the dealer paid the manufacturer for the vehicle
• MSRP is the “sticker price” or “listed price”

Knowing the MSRP vs. invoice price can help you negotiate a price that works for your Kingman budget (within reason).

Learn More About MSRP and Financing with Anderson Auto Group!

Feel free to reach out to our finance center with any questions. You can start the car-buying process by completing a credit application online.